Ultra Football: The Next Chapter
Wed, Sep 18.24
If you are paying attention, you will have already noticed: Things are changing at Ultra Football. As we approach our ten-year anniversary, we are determined to enter it as strong as we can be, so footballers, fans, clubs, and football organisations can extend their passion for the beautiful game to its fullest degree.
Since Ultra Football first opened its doors in 2017, at our beloved home in Alexandria, Sydney, and later in Abbotsford, Melbourne in 2021, our mission has been clear: Taking Football Forward. It’s no small ask. For us, moving forward means supporting the beautiful game to be as strong, progressive, and impactful as it can be in Australia. It’s a role we take seriously.
Taking stock as we begin our next chapter has meant rising to the occasion to define who we are, what we stand for, and what Ultra Football will drive going forward. Ultra Football is Unapologetically Football. We will always stand with footballers and fans. We listen to them first and foremost, and whatever they need, we back it.
We support clubs, from grassroots to professional level, to ensure as many people as possible can play or support the game. We support women and minority players to get on the pitch. Our stance is simple: Football welcomes and encourages all to play at their best, and we side with and support the trailblazers.
Lives are changed for the better because of the beautiful game. We support key partners who provide access to football and champion its ability to impact individuals and communities positively.
We chase the bleeding edge of football culture daily: music, fashion, street-style, hospitality, films, and travel guides for the world’s best football destinations. You’ll find it here.
Brands we stock and partner with will be driven by taking football forward. Our events will turn up a level. We are welcoming more people into our stores to play on our incredible pitches. We will be supporting organisations who open up access to women, girls and communities who experience barriers to playing. We will double-down on collaborating with creatives who love the game as much as we do.
And fresh off the pitch leading our national teams, Steph Catley and Jackson Irvine, use their voices for our purpose: Taking Football Forward.
Something special is coming soon in our stores. 1,000 copies, and when they’re gone, they’re gone. Stay tuned.
Football’s future is in our hands, and in yours.
Now is our time.
Football til the end.
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