Ultra Football exists to take football forward.

We are here so that footballers, fans, clubs and football organisations can extend their passion for the beautiful game, to its fullest degree.

It’s a role we take seriously. When our first location opened in Alexandria, Sydney, in 2017, we committed to creating Australia’s pinnacle football destination. 

We started with a full-size goal on our indoor pitch, giving footballers the ultimate space for christening new boots. Our second non-negotiable was in-house teamwear printing, so Australia’s clubs could access premium kits designed by our football-passionate team. 

The final goal in our hat-trick was to secure the best brands, elite products and exclusive access to footballers to bring to Australia, giving our region the opportunity to compete at a global level of football experience. 

In 2021, we opened Ultra Football in Melbourne, inspired by the feedback from fans in Sydney and home to its very own bookable pitch and content studio. Nobody owns football, but we see it as our role to support it, tell its stories and help it grow.

Today, Ultra Sud, Ultra Nord and our support stadiums, where we dispatch over 1,500 online orders a week, are home to over 130 footballers and fans who live and breathe the game. 

Our dedication to the cause never waivers. Ultra Football is unapologetically football.

Football til the end.