Introducing the adidas Messi x Bad Bunny F50 collaboration

Lionel Messi is the happiest man in football right now. With nothing left to prove after completing it all, he’s just out there playing, scoring ridiculous goals, turning on a dime, and showcasing brilliance in every game. At 37 years of age, he’s still arguably the best player in the world. Madness, isn’t it?

The great man closed out the MLS regular season with a hat trick in Inter Miami’s demolition of the New England Revolution—a result that saw his side break the MLS points record, finishing with 74 points. Talk about impact…

With the MLS finals coming up, the timing of this adidas Messi x Bad Bunny F50 collaboration couldn’t be better. It celebrates the connection between music and football, a relationship we’ve been promoting for years, as seen with our recent Skylab Front Left Cup 2. We understand how closely linked these two cultures are.

“Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist,” said Lionel Messi.

The boots take inspiration from the adidas archive while leaning into the colour that Messi has made his own—gold—throwing it back to all the trophies and personal accolades he’s picked up along the way, with more seemingly still to come.

For fans of special-edition boxes, you’ll be pleased to know these boots arrive in one of the best we’ve seen this year. The unboxing experience is top-tier, and once you get the boots in hand and obsess over the details, you’ll be even more impressed.

The instep of each boot features the stars’ names and their respective national flags—Argentina and Puerto Rico. It’s a neat touch that doesn’t typically appear on special-edition boots. The ‘X’ stripe on the heel also harks back to Messi’s iconic number 10, a number he somehow makes more famous year after year.

We know how excited our boot fans get about the soleplate, and as you can see, it’s classy with an iridescent design that looks like liquid gold in the light. Just look at this photo. Stunning.

"Messi's last name has become its own word, synonymous with greatness, courage, and heart. Watching him play with such passion is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of, and I never even imagined I could achieve. Today, I feel so grateful to represent our culture with the GOAT." — Benito Martinez Ocasio, AKA Bad Bunny. 

As you can imagine, demand for this release will be extremely high. If you want a pair of the new Messi x Bad Bunny F50s, you can enter our EQL launch at 10:30 am (AEST) this Saturday, 26th of October, with winners announced at 11 am (AEST) on Monday, 28th of October. You'll find the link at launch time on Saturday morning across socials and ultrafootball.com.