adidas Launches First Episode in The Fabric of Football Film Series with Real Madrid CF

Herzogenaurach, Tuesday 11th June – adidas Football and Real Madrid CF have continued their long serving partnership by collaborating on an unprecedented in-depth look at the philosophy and winning mentality of the 13-time UEFA Champions League winners. The film calls on the experiences and insights of club legends, current players, stars of the future and backroom staff to show what is so special about the club.

The Fabric of Football is a three-part short film series from adidas Football featuring some of the world’s biggest clubs. The films go behind the scenes with the giants of global football, telling their unique stories and celebrating what makes them who they are. Taking in the players, the legends, the fans, the history and most importantly the shirt, this series looks at how expectation, belief and identity intrinsically run through them.  

In the first episode of the series, adidas visits Madrid, with club legend and current manager Zinedine Zidane speaking with typical wisdom and passion about the expectations of playing for the club, as well as how he aims to continue the winning legacy at Real Madrid CF. The club and its fans always expect to win. This unique mentality teaches the players – no matter what stage of their careers – to never give up.

As demonstrated in the new film, Real Madrid CF is also a club that doesn’t forget its history. The classic white Real Madrid CF shirt with gold stripes has been brought back for the new season, taking inspiration from the “League of Records” year when the club won their 32^nd La Liga title, with the highest points total (100) and the most goals scored in a single campaign (121).

Get set for season 19/20 by adding the latest Real Madrid jersey to your locker in store at Ultra HQ or ultrafootball.com here: bit.ly/2IeMplW

Watch the full-length documentary below.