ADIDAS HUMAN RACE COMES TO LIFE AT ULTRA HQ

We dared to create like Pharrell Williams for this one. The adidas Human Race Football launch came to life at Ultra HQ last week, with a small number of our extended Ultra Football crew invited to take part in a content shoot to reveal the best adidas collection in a long, long time.

From content creators like Cahill Express to A-League players like Daniel Georgievski, Anthony Caceres and Alex Baumjohann - we wanted to include those who have been with us every step of the way, with a love for creativity and adidas Football at heart. 

Legacies redesigned with a human touch for the future. That was the message around this launch and it's fair to say adidas Football x Pharrell have smashed this one out of the park. All jerseys are selling rapidly and the boots sold out in an instant. You better be quick if you want to grab one of the last remaining products in store and online.

Migs x Exe were on hand to apply the finishing touches to our new art piece which will hang proudly pitchside for years to come. The paint job took over 25 hours to complete and we are all blown away with the end result. Make sure you check it out next time you hit up the store.

Numbers are strictly limited with no chance of a restock so don't sleep on this adidas Human Race Football release. Stay tuned as well... there may just be something else coming in the not too distant future.