Raheem Sterling Joins New Balance
Thu, May 20.21
Done talking. New Balance have finally got their man in one of the signings of the summer. Raheem Sterling will be rocking Furon next season and beyond - and we're so excited by the move.
We've know this move was on the horizon for a while, so when New Balance told us the deal was going to be announced yesterday we were thrilled that we could finally bring this news to life to fans of the brand down here in Australia and New Zealand.
Make no mistake - New Balance is a brand on the move. There is now a gun roster of young talent at their disposal and the best part is they are all at an exciting age.
Raheem Sterling joins the likes of Sadio Mané, Eberechi Eze, Rose Lavelle and Harvey Elliot in the Boston based brand - really driving home the fact that NB are focussing on young, exciting talent that want to stand out and be their own brand themselves. What we mean by that will come to life and make sense to readers soon - NB are really going to let their athletes express themselves with the brand and have input in their releases. We love that.
“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29th and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so." - Raheem Sterling.
It won't just be on pitch products that Sterling will have a bit input with - NB will have him at the forefront of their lifestyle offering as well which is a strong play that is sure to generate interest.
“At New Balance, we believe that our ambassadors are truly a reflection of our values as a brand. Simply put, this relationship is much bigger than football. Raheem is undoubtedly recognized as one of world football’s most premier talents evidenced by his key role for both club and country. His ambition to give back to the community will also be a focal point of how we realize the unique nature of this collaboration. Our transformative alliance will showcase co-authored product collections and storytelling, elevating Raheem’s unique persona both on and off the pitch." - Chris Davis, New Balance Chief Marketing Officer & Senior Vice President of Merchandising.
We know there’s some epic releases coming up from New Balance Football and we can’t wait to share them with you. 2021 is a massive one for the brand!
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