Adidas releases its first pack of the year: Pure Victory

After a very successful year for adidas in 2024 and a crazy drop with the Predator Champagne, the level was set very high for the three stripes brand. Levelling up the game is now a challenge but adidas knows how to do it and we're starting the new year with a great surprise.

2025 is off to a great start with the 'PURE VICTORY' pack.

Adidas has kicked off the new year with a statement—a bold and unforgettable start to 2025. The 'Pure Victory' pack is a celebration of football at its finest. Already spotted on some of the greatest like Jude Bellingham, the pack appears to be highly appreciated by players. So, whether you’re playing in the summer heat Down Under or watching your favourite players dominate Europe’s winter leagues, these boots are designed to make their mark. 

A colour way that demands attention.

First thing’s first—the colours. The 'Pure Victory' pack is anything but subtle, featuring an electric mix of white, black, solar yellow, and a vivid red. With this pack, there is no blending into the background. It’s for players who want to stand out, upgrade their game, and play with style.

These boots are the best way for you to dive into the new season and get ready for a year of football!

F50: another legacy to begin.

After years on the sidelines, the adidas F50 made its glorious comeback last year and it looks like its legacy is only starting. The 'Pure Victory' edition mixes a clean white base with pops of solar red and solar yellow, finished off with sleek black detailing on the stripes. It’s a boot for speedsters who want to take over a defence while looking sharp doing it. Perfect for wingers and strikers who want to leave defenders in their back.

PREDATOR: a remaining classic.

The Predator brings a modern twist to an OG icon. Featuring a standing out 'Lucid Red/White/Black' colourway, this silo nods to the Predator Pulse from 2004 with bold three-stripe detailing on the instep. If you’re a midfield or a forward with a point to prove, this one’s for you, the boot is all about technicality and control for players who want to dominate in every sense.

COPA PURE 3: pure classed, refined.

Wrapping up the pack with the Copa Pure 3. Featuring a sleek white upper with red stripes and black accents on the heel and tongue, this boot is built for players who ooze elegance on the ball. With updated grooves for better touch and control, the Copa Pure 3 continues the legacy of one of football’s most iconic silos. It’s all about class, precision, and performance.

Get ready to step up.

The adidas 'Pure Victory' pack just dropped, and trust us, you’ll want to grab these boots before everyone else does. Available now at Ultra Football Sydney and Melbourne, as well as online at ultrafootball.com.

FAQs ABOUT THE ADIDAS 2025 'PURE VICTORY' PACK

Q: What colourways are in the 'Pure Victory' pack?
A: The pack features a striking palette across three silos:

• F50: White/Black/Solar Yellow/Solar Red
• Predator: Lucid Red/White/Black
• Copa Pure 3: White/Lucid Red/Black

Q: Who should wear these boots?
A: These boots are for players at all levels—grassroots to elite—who want to dominate the game while looking fresh. Expect to see them on the feet of stars across the A-League, Europe, and local clubs.

Q: Are these boots available for different pitch types?
A: Absolutely. The 'Pure Victory' pack includes options for firm ground, artificial grass, and soft ground. Make sure you choose the right soleplate to suit your game.

Q: Can I try them on in-store?
A: Yes! Visit our Ultra Football stores in Sydney or Melbourne to find your perfect fit.

Q: When can I get my hands on them?
A: The 'Pure Victory' pack is available from January 9th, both in-store and online at Ultra Football.