adidas drop some nineties nostalgia with the icons collection
Wed, Mar 01.23


The Three Stripes have been dominating the kit scene for quite some time. Now they've taking things to another level, throwing it back to the iconic 90's era for their latest football icons collection.
The collection aims to blend current streetwear trends and football together in style. Done so with designs for some of the world's leading clubs - Ajax, Arsenal, Boca Juniors, Bayern, Juventus, Manchester United, Real Madrid and River Plate.
The collection takes a lot of inspiration from the 'adidas Equipment' era. Reviving the past for adidas sponsored clubs at the time, while also reimagining what others might have looked like.
The fit is loose and deliberately scaled back, with a view to these being very wearable off-pitch. The centralised branding with the club logos is a perfect throwback we love. More designs with centred crests please!
It's not just jerseys which adidas have focussed on with this drop. You'll also find 90's inspired track tops and shots which really takes you back to a rich era of lifestyle design.
The best part is their wearability as well. The shorts all have zip pockets which mean you can wear them for many different occasions.
Fans of the the Azzurri are in for a treat, with a collection for the Italian National team arriving as well.
Classic club colours meet iconic adidas style. A throwback to the larger-than-life adidas Equipment era, this football jersey boasts all the hallmarks. From that central club badge to those in-your-face 3-Stripes on the sides, it's a look that many fans recall with affection.
Cup double glory and bold adidas heritage come together in this Arsenal icon football jersey. From that central team badge to the Equipment-style 3-Stripes on the sides, this top radiates early '90s style.
This jersey rekindles a classic football era with those signature diagonal 3-Stripes on the sides. It even feels the part, thanks to its soft fabric and loose, laid-back fit. A woven team badge on the chest adds the perfect finish to celebrate an iconic '90s look.
A blast from their past. This FC Bayern football jersey borrows its bold colours from the away shirts the club's players pulled on during the mid '90s. Those large diagonal 3-Stripes on either side and the central adidas Badge of Sport and team crest embody a true reflection of adidas Equipment style.
Show off some '90s vibes. Everything about this Juventus jersey shouts "football classic." Flashing diagonal 3-Stripes on the sides and a centrally positioned adidas Badge of Sport and team crest, it takes its lead from larger-than-life adidas Equipment gear.
Reimagining what Manchester United would've looked like in iconic adidas Equipment gear. This jersey combines modern details with a classic look, including an adidas Badge of Sport at the base of the collar, a central team crest and large diagonal 3-Stripes on the sides. It's sure to stoke memories for fans of a certain vintage. For others, it will be a whole new football experience.
Real Madrid missed out on the adidas Equipment era. So this football jersey reimagines what the team could've looked like in the mid '90s. Those large, diagonal 3-Stripes and that central team badge catch the eye.
River Plate's colours and adidas Equipment style come together in this football jersey. From those large 3-Stripes on the sides to the centrally placed team crest and adidas Badge of Sport, there's no mistaking those early '90s influences.
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