125 Years of Heritage: Red Star Paris' Innovative 23/24 Home Jersey Is Here
Fri, Oct 06.23
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The new Red Star Paris 23/24 home jersey by Kappa has arrived, celebrating 125 years of history with a very different approach.
Artificial Intelligence has exploded into the minds of everyone in the last year or so, and Red Star has chosen to embrace the future with their 23/24 home jersey designed in collaboration with UVL studio, a creative studio that specialises in AI.
The club and studio worked together on what to feed into AI, using a range of old team photos and past club jersey imagery. The result? A striking home jersey that pays homage to the club's rich history. As the fourth oldest club in Paris, they are steeped in heritage, particularly their work in the park, which we've covered in detail already.
Compared to last season's classic, designed by Lack of Guidance, the shade of green used here is much lighter. Black lines alternate with white stripes along the front, and black also appears on the collar. The collar is elevated further and ties the whole design together seamlessly with a neat red stripe - one of our favourite features.
What do you think of the jersey design? Did AI, and the crew that put the reference imagery into it, do a good job? Is it a worrying trend for the future, or something we should embrace? Let us know over on our Instagram.
Eager to incorporate the new Red Star Paris 23/24 home jersey into your daily fashion rotation? You can find yours in stores or online at ultrafootball.com now.
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